Our Story
From humble beginnings as a coffee seed to dominating the landscape and lives of many a place and people, coffee in our opinion is one of the finest ingredients the world has to offer.
From the Beginning
Scent is the strongest of the five senses tied to memory and emotion. When used in sales, this gives scent marketing the perfect opportunity to subtly, yet directly attract customers through a non-invasive approach that channels their emotional response toward a purchase. By playing an essential role in influencing perceptions and creating a positive experience, businesses can use scenting to help customers formulate a deeper connection to their product or service. This can lead the way for businesses to explore more opportunities and further reinforce their brand identity.
From the Beginning
Scent is the strongest of the five senses tied to memory and emotion. When used in sales, this gives scent marketing the perfect opportunity to subtly, yet directly attract customers through a non-invasive approach that channels their emotional response toward a purchase. By playing an essential role in influencing perceptions and creating a positive experience, businesses can use scenting to help customers formulate a deeper connection to their product or service. This can lead the way for businesses to explore more opportunities and further reinforce their brand identity.
A New Experience
For several years, various industries have been utilizing the science of smell and Scent Marketing to their advantage, allowing them to dictate brand loyalty and higher profits. Companies like Nike, Westin, Apple and Starbucks benefit from this by dispersing specific, strategically formulated scents throughout their establishments. These scents are used to trigger a certain emotion in potential customers, subtly encouraging them to not only attach a scent to their brand (brand image), but also to spend more time in their stores or places of business (higher profits), all the while creating positive memories with those scents that will keep them going back to the product or service (brand loyalty).
A New Experience
For several years, various industries have been utilizing the science of smell and Scent Marketing to their advantage, allowing them to dictate brand loyalty and higher profits. Companies like Nike, Westin, Apple and Starbucks benefit from this by dispersing specific, strategically formulated scents throughout their establishments. These scents are used to trigger a certain emotion in potential customers, subtly encouraging them to not only attach a scent to their brand (brand image), but also to spend more time in their stores or places of business (higher profits), all the while creating positive memories with those scents that will keep them going back to the product or service (brand loyalty).
SHARING OUR KNOWLEDGE
We are committed not only to bringing you the best coffee we can find but also the best information about its health benefits
SHARING OUR KNOWLEDGE
We are committed not only to bringing you the best coffee we can find but also the best information about its health benefits